Professor Lin Zijie, Dean of Gengdan Academy Design (GAD)
Dear students of 2019,
Thank you for paying us attention and warmly welcome for you to join us in GAD! This here is a place where you can gain insights into the international trend, unleash your personal potential in design, practice innovative ways of design, and embark on your journey of design.
Gengdan Academy of Design closest to the world
Located in Shunyi District and in the proximity of superior art education resources like the Capital International Airport Economic Zone, Tianzhu Cultural and Creative Base, Beijing International Exhibition Center, China Film Group Film Base, 798 Art Culture and Creation Base, Central Academy of Fine Arts and Beijing Film Academy(new campus), GAD enjoys the best environment for art education.
An Education model which empowers students with more choices to get competitive differentiation and advantages
GAD endeavors to provide students with adequate choices and empowers them to have the vision and approaches to make proper choices to get competitive differentiation and advantages. It helps students to discover the path that suits them the best. Students choose courses with English as the medium of instruction or courses with Chinese as the medium of instruction or bilingual instruction courses according to the curriculum navigation system and their own interests. Students who choose courses with Chinese as the medium of instruction can independently select course modules, programmes, application-oriented projects in workshops, graduation projects or entrepreneur or innovation projects.
An application-oriented education committed to foster talents with competitive cutting edge in the job market, innovators and entrepreneurs
In cooperation with prominent universities, enterprises and institutions at home and broad, GAD boasts a faculty of over 100 with double qualifications. It has also established in- and off- workshops, incubators, Creation and Practice Academy and internship bases.
In face of the demand of application-oriented talents in the design industry, GAD has established New Media Teaching Center, Commercial Design and Teaching Center, Animation and Film Teaching Center by integrating art, engineering and business related subjects of the university. Thus teaching is organized with capability cultivation as the guiding principle.
An Internationalized education platform linking world resources
Since 2017, we have been a member of Cumulus (International Association of Universities and Colleges of Art, Design and Media), which has won sole acknowledgement by the EU and a hundred of key universities in the world as its members. Its sole executive member from Asia, Professor Xiaoyong (who is also a designer for 2008 Olympic medals) has been the director of the Academic Committee of GAD and steered the Academy in its internationalization endeavor. A host of universities in Europe have opened Erasmus Programme (an EU programme that exempts exchanging students of tuition fees) to our school. At present, international classes (double degrees), international workshops, international studios, international exchange students, and international tour and study programmes, all these forms of teaching have become a normal state.
Open and experiential teaching spaces to spark creativity
In light of the features of art education and with full consideration to the way of learning and behaviors of the young generation, we have built up research centers and workshops that are open and experiential teaching spaces integrating teaching, working, exhibiting and exchanging uses.
A stage giving full play to the vitality, potential and talents of students
The school has various student clubs such as photography, art, dance, music, basketball, martial arts, taekwondo, robots, etc., and a variety of extra-curriculum activities such as the annual micro-film contest, sitcom contest, marathon, community service, etc, providing great opportunities for all-rounded human development.
Dear students of 2019
Being open, international and application-oriented are the characteristics of our university and fruitful results have been achieved in employment, further studies, and competitions. Our students have found their path into prominent enterprises and institutions both at home and abroad. For example, Bai Anqi won the title of Excellent Social Worker of Beijing, and Huang Yuanbo, a fine example of entrepreneur setting up Shiche Technology Co.Ltd, to name but a few. There are still more students, admitted by renowned universities like Peking University, Academy of Art & Design, Tsinghua University, China Central Academy of Fine Arts, Royal College of Art, and San Francisco Art Institute for further studies, enjoy international employment opportunities. GAD also saw over 1,000 students won awards in competitions in China and overseas. All of these graduates have become the talents of this era, the proud of GAD as well as their families.
Today, in the face of the widespread transformation and opportunities in the design industry around the world, in the face of the urgent demand of creative design talents against the backdrop of the industrial upgrading in China, in the face of the customized development demand of each student, we are fully prepared for the upcoming of your future.
May you choose an education of art and design.
Welcome to your coming to GAD.
This here will be a station in your youth to embark on an amazing journey of art and design.
Dean of Gengdan Academy of Art (GAD)